Why app costs vary so much
Two apps that look similar can differ ten-fold in cost. What matters is behind the screens: how many kinds of users there are, what each can do, which systems it connects to, and how it handles the unusual cases.
Typical ranges in the Canadian market
Broad market ranges, not our prices — every quote is scoped to the project.
| Stage | Typical range | What you get |
|---|---|---|
| Clickable prototype | $3,000 – $10,000 | Designed screens to test the idea with real users |
| First version (MVP) | $15,000 – $60,000 | One core workflow, done well, live with real users |
| Business application | $50,000 – $150,000 | Multiple roles, integrations, reporting, admin tools |
| Platform | $150,000 + | Multi-tenant, high scale, compliance requirements |
The cost drivers
- User roles and permissions
- Payments, subscriptions or invoicing
- Integrations with existing systems
- Native iOS and Android vs a web app
- Offline use, real-time updates or heavy media
- Security, privacy and compliance needs
Running costs after launch
Cloud infrastructure is billed by usage, so a quiet app costs less than a busy one. Most clients choose a managed hosting plan: one monthly fee covering infrastructure, monitoring, updates and small fixes.
We estimate running costs in every proposal, so there are no surprises after launch.
How to start lean
Pick the one workflow that delivers the most value and build that first. Validate it with real users, then fund the next phase with what you learn — and, ideally, what it earns.
Frequently asked questions
All FAQs →How long does a custom app take?
A focused first version usually takes weeks to a few months. Larger applications are delivered in phases so you see working software early.
Do I own the code?
Yes. Most clients let us host and manage it, but your code and data are yours — handed over on request, with no friction.
Should I build native mobile apps?
Not always. A responsive web app often covers the need at lower cost; native apps make sense for device features, offline use or app-store presence.
