Pokehana
A poke-bowl menu that orders for itself.
- Industry
- Restaurant — fast casual
- Location
- Guelph, ON
- Scope
- Website · menu system · ordering hand-off
- Live site
- pokehana.ca (opens in a new tab)
pokehana.ca
01 — The brief
The menu lived in three delivery apps, each slightly out of date, with no reliable place to check allergens or understand build-your-own.
02 — The approach
One source of truth for the menu. Every item carries its allergens, build-your-own is explained in five steps, and every page ends with a direct route to order.
What we built.
- 01
Allergen-aware menu
Eight dietary filters across bowls, sides, sauces and drinks.
- 02
Build-your-own guide
Five clear steps to a custom bowl.
- 03
Direct ordering routes
Square pickup, Uber Eats and DoorDash, one tap from any page.
- 04
Story and catering pages
The rest of the business, online.
- 05
Fast on any phone
Lightweight pages for people deciding on lunch on the sidewalk.
Outcomes
41%Orders through direct links
1 in 3Visitors use the allergen filters
0.8sLargest Contentful Paint, mobile
18kMenu views per month
“Customers check allergens before they walk in and order straight from the site. It’s the first menu we’ve had that’s always right.”