Deadlock Bible
Every hero, every counter — in eight languages.
- Industry
- Gaming — builds, counters and live stats
- Location
- Online · worldwide
- Scope
- Web app · match-data pipeline · 8 languages · SEO
01 — The brief
Deadlock changes every few weeks, and the answers players need — what to build, who counters whom, what’s strong this patch — were scattered across videos, spreadsheets and chat threads. The goal: one fast, trustworthy reference for every hero, item and matchup, kept current every patch, in the languages the community plays in.
02 — The approach
We built it from the data up. Recent matches feed the builds, counters and tier list for each patch, and the site generates a page for every hero, item and matchup — so thousands of pages stay fast, consistent and indexable without anyone writing them by hand.
What we built.
- 01
A page for every hero, item and matchup
44 heroes, 156 items and 1,576 head-to-head matchups — each with builds, counters and what changed this patch.
- 02
A live tier list
Rebuilt every patch from recent match data, so the rankings follow the game instead of opinion.
- 03
MatchEdge draft planner
Plan a draft and find the counter before the match starts (in beta).
- 04
Eight languages
English, French, German, Spanish, Brazilian Portuguese, Russian, Ukrainian and Simplified Chinese — each with full hreflang.
- 05
Ads that don’t get in the way
Consent controls up front, and ad slots that reserve their space so the page never shifts as they load.
Outcomes
“Players come in for one counter and stay for the whole patch. It finally feels like the reference the community deserved.”