ABS Copy Fax
Thirty years of expertise, now findable online.
- Industry
- Office equipment — sales, leasing and service
- Location
- Scarborough, ON · serving the GTA
- Scope
- Website · lead generation · local SEO
- Live site
- abscopyfax.ca (opens in a new tab)
01 — The brief
A family-run dealer with three decades of loyal customers and almost no presence online. New buyers searching for copier service couldn’t find them — and those who did couldn’t tell what they offered.
02 — The approach
We mapped the business into four clear service lanes and built every page around one action: get a real person on the phone, or a quote request into the inbox.
What we built.
- 01
Four service lanes
Sales and leasing, service and repair, supplies, and managed print — each with its own page and call to action.
- 02
Buy · lease · managed comparison
A plain-language comparison that helps buyers self-select before they call.
- 03
Equipment directory and brand index
In-stock inventory and every make they service.
- 04
Two lead channels
A short quote form and a callback request, routed straight to the office.
- 05
Local coverage, structured
Seventeen GTA service areas laid out for local search.
Outcomes
“We’d been in business thirty years and you’d never know it online. Now people find us, understand what we do, and call.”