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All The Way Up

Foundation to ridge — and now, found online.

Industry
Residential and commercial construction
Location
Ontario · 12 regions
Scope
Website · brand presentation · regional SEO
allthewayupbuilds.ca
All The Way Up website on desktop
All The Way Up website on mobile

01 — The brief

One builder who owns the whole job — design, planning, construction and coordinated licensed trades — but no way to show the range of the work, or to be found across the regions he serves.

02 — The approach

Lead with the work: big photography, project stories told stage by stage, and twelve regional pages across Ontario — all funnelling into one itemized-quote request.

What we built.

  1. 01

    Five service lines

    Structure, interiors, outdoor and waterfront, design and trades, property care.

  2. 02

    Project stories

    Each build broken into stages, so clients see how the work goes together.

  3. 03

    Twelve regional pages

    Area landing pages structured to capture local search.

  4. 04

    Filterable gallery

    Homes, interiors and outdoor work, filterable in a tap.

  5. 05

    Quote flow with prefill

    Project links carry the project type straight into the form.

Outcomes

2.6×Quote requestsForm submissions · 90 days
97Lighthouse performance scorePageSpeed Insights · mobile
96%Requests served from edge cacheAWS CloudFront · 30 days
99.99%AvailabilityAWS CloudFront · 12 months
“The site finally looks like the work we do. Clients show up to the first meeting already knowing what they want.”
Owner — All The Way Up